Rovema India
In the flour industry, packaging is more than a final step in the process. It is crucial for efficiency, consistency, and profit. Whether it is wheat flour, maida, or fortified atta, the reality of it is that it hits scale underneath accurate measures, and every seal has an indicative quality, which is the promise of your brand.
Rovema is a pioneer in Vertical Form-Fill-Seal (VFFS) technology since 1954, and has changed the way Indian mills and FMCG companies package staples. Today, almost every flour and sugar brand in India (Aashirvaad, Fortune, etc) is packed on Rovema machines, demonstrating exceptional quality beyond speed.

Understanding the Two Types: Manual & Automatic Flour Packing Machine:

Manual or Semi-Automatic Systems -

Historically, systems of this type (manual or semi-automatic) are utilised for bagged flour products typically sold in 5–50 kg bags. These systems utilise open-mouth bagging with belt or screw feeding (filling) systems for bagging/flour products, and generally the operator takes care of placing the bag and sealing it (either by stitching or heat sealing the bag).

When it fits:

  • Wholesale or institutional pack sizes (10–50 kg)
  • Frequent product or format changeovers
  • Plants prioritising lower upfront investment
Trade-offs:
While these systems offer flexibility and lower capex, they carry higher labour dependency, greater weight variation, and limited hourly output.

Fully Automatic Systems (VFFS with Auger Filling) -

Automatic flour packing machine, such as Rovema’s advanced servo-driven auger fillers integrated into its VFFS lines, are built for precision and speed. They form, fill, and seal pouches (typically 500 g to 5 kg) from rollstock film with minimal manual intervention.

Performance snapshot:

Rovema’s 5 kg atta line consistently achieves 40 pouches per minute (and has demonstrated 45), compared to 15–25 pouches per minute from competing systems.

Giveaway accuracy:

Rovema machines have a deviation of 6 – 7 grams, while the average for competitors is 25 – 30 grams, which equates to savings of 15 – 18 grams per bag. Over the course of the shifts, this amount of savings will add up to tonnes, and it will allow for a very good return on investment (ROI), usually in 2 or 3 months.

Why Bulk Density Matters?

Flour behaves differently from other powders; it is light and can be aerated easily, density will also change from batch to batch. The density numbers will negatively affect filling accuracy, pouch stability and seal integrity.
To bridge the gap, Rovema developed an Innovative Auger Filler with vacuum-assisted compaction. This machine extracts air and converts the product into a much more stable tapped condition.

Quality and Construction: What Sets Rovema Apart

Rovema is built not just for performance but also to stand the test of time.
  • Monolithic Construction: Each VFFS is machined from a solid block of metal, maintaining structural rigidity and zero alignment drift. Competitors often suffer frames that are welded and may loosen or shift over time.
  • Rigorous Quality Checks: Every system undergoes a Factory Acceptance Test (FAT) and live checkweigher integration, dynamically rejecting any pouches outside tolerance.
This system is so precise that every gram of flour, detergent or dairy powder that travels through a Rovema lives through strict adherence to weight tolerance, maintenance of hygiene integrity, and quality control from start to finish.

Real-World Impact: From Atta to Rice to Detergent

Rovema is the trusted standard for essential packaged goods — chosen by leading brands across categories for unmatched precision, reliability, and packaging integrity.

  1. Atta & Flour: Aashirvaad and Fortune trust Rovema for consistent weight accuracy and perfect sealing.
  2. Sugar: Renuka Madhur, Fortune Sugar, and Reliance’s Good Life range depend on Rovema for clean, durable packs.
  3. Rice: Industry leaders like Daawat and India Gate rely on Rovema technology for freshness and efficiency.
  4. Malted Foods: Bournvita, Horlicks, and Complan operate on Rovema lines for superior product handling.
  5. Dairy & Cheese: Amul and Britannia use Rovema systems to maintain quality and hygiene standards.
  6. Detergents: P&G, HUL, and Jyothy Labs count on Rovema for high-speed, precision packaging across brands like Ariel, Surf Excel, and Henko.

In Perspective:

Manual or semi-automatic flour packing machine make sense for large, flexible bag formats and lower daily volumes. But for high-throughput lines where every gram, seal, and minute matters, Rovema’s automatic systems redefine what’s possible.

With its demonstrated expertise in bulk density control, monolithic construction and the value of proven performance in real line work, Rovema is leading the evolution of flour packaging machine in India.

Are you ready to optimise your flour line? Rovema’s experts can ensure every pack is a precise, profitable one. Contact us now.

FAQs

1. Why does Rovema’s 5 kg atta line outperform others?
This is due to its combination of servo augmented accuracy, vacuum-based bulk density stabilisation, and monolithic stability, achieving speeds as high as 45 bags/min with minimal giveaway.
It stabilises powder flow, eliminates air entrapment, accurately weighs products, and reduces film costs by shrinking pouch volume.
Once the capacity is maximised, ROI can be realised in 2 to 3 months, depending on reductions in giveaway and labour savings.
The monolithic design resists mechanical drift and vibration, which helps sustain accuracy even during high-volume, heavy-duty continuous runs.
Yes. Rovema customises fillers based on the Dynamic Flow Rate (DFR) and can design a DOSEC filler for medium free-flow and a STEALTH filler for hyper free-flow products.
Connect with us today
Connect with us today
Connect with us today